BRITNEY JEANINE
SERVICES: GO ROGUE + CONSULTING
BUSINESS PIVOT COACH + STRATEGIST
BEFORE
AFTER
Problem: "My brand is evolving and I know there needs to be a change. I did a brand shoot but I still looked so polished and Corporate-like. I want to bring more edge to my brand. More me..."
Solution: Find a balance between her "home girl" personality and her disruptive brand mission without losing her polished brand authority.
PERSONAL BRAND BEFORE
STRATEGY
SPLITTING THE BRAND
PERSONAL BRAND: BRITNEY JEANINE & CO
Focus on lifestyle content, speaking events and brand collaborations.
Britney's brand was split between a personal brand and a business brand. This allows her to explore other passions on her personal page and still speak solely about her services on her business page.
BUSINESS BRAND: PIVOT TO LAUNCH
Focus on helping entrepreneurs pivot and create a "feel good" business.
PERSONAL BRAND AFTER
CREATION OF BUSINESS BRAND
