CFO + TAX STRATEGIST
WEALTH ELEVATOR
BRANDING
PHOTOSHOOT DIRECTION
WEBSITE DESIGN
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The Challenge
THE INDUSTRY REBELLION:
Gaining control over your finances and surpassing the six-figure mark shouldn't be daunting, rigid, or unattainable. Instead, it's a thrilling, life-altering journey that exudes empowerment and euphoria.
Leanna Miller, an innovative CFO and tax strategist, introduced the "Wealth Elevator" to change the way we think about creating wealth, aiming to make it an alluring and empowering journey. The key challenge was to visually capture what reaching the top of this 'elevator' feels like – think of the glamorous allure of the "Great Gatsby" era with its old-money charm.
Drawing inspiration from the captivating Art Deco style, the design seamlessly combined the grandeur of the past with the practicality of today. Alongside helping individuals, Leanna Miller's initiative also focused on sowing the seeds of prosperity that can benefit generations to come – just like the timeless success symbolized by Gatsby's legendary mansion.
Photoshoot Direction
PHOTOGRAPHER:
Olivia Steuer
MUA
Morgan Getty
ART DIRECTION
Maria Grullon
LASH ARTIST
Alishia Sparks
Leanna's photoshoot expertly melded allure and confidence, offering a glimpse into her "Wealth Elevator" world. Crafted for her predominantly female audience, these images captured the essence of stepping into wealth with comfort and poise, illustrating that the elevator to financial stability is also a route to greater horizons.
These photos were curated for both her "Wealth Elevator" and "Tax-gasm" programs. We also curated photos specifically for her content marketing and website.
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"Its was like she was in my head!"
Once we started working together I quickly realized that the rebrand I desired for my business was more than just graphics. The way Maria got inside my head and brought my vision to life pushed me to embody the next level of my business that I craved. My rebrand resulted in a timeless design that sets the bar and tone of my business apart from anyone else.
The customer experience was seamless, the concepts were anything but cookie cutter and the guidance throughout the process was unmatched. Every time I look at what she helped me create I’m just so damn grateful that she’s my go to and all around creative genius!
Leanna Miller
CFO + TAX STRATEGIST